ONLINE ASSESSMENT RESULTS
Social Media Posts Per Year
You might not realize how important your posting frequency is to your online success. In terms of visibility, it is extremely important to be at the top of mind of your past guests so that they think of you first when visiting the area, or when passing out recommendations/referrals to friends and family.
Best hotels with posting show that successful brands post on average at least 1.5 times per day. In order to maximize your social profiles, you should be aiming to post engaging content at least once per day!
Your Hotel's Posts: 100
The ideal posts per year is 260. Your restaurant scores 38% in comparison to the ideal.
The Average Hotel: 200
Your competitor scores 38% points higher than your practice!
THE IDEAL HOTEL: 260
The best hotels post at least once a day! The ideal hotel will have at least 260 posts per year. The rock-star hotel will have at least 365 posts per year.
Social Media Followers
The number of followers you have online directly affects your visibility and your potential guests’ network reach. People will only follow you if what you posts appeals to them, which is why it’s important to stay on top of social media trends and post content that is likely to be engaging. Once you have great content, you need to let guests know where and how to follow you online–this way, you can have access to their online networks who can become potential guests for your hotel!
Your Hotel's Followers: 540
The ideal number of followers is 1000. Your follower score is 54% compared to the ideal.
The Average Hotel: 780
The average hotel scored 24% higher than you.
THE IDEAL HOTEL: 1000
The ideal hotel encourages past guests, potential guests and other industry professionals to follow them. The ideal number of followers is 1000. With the rockstar hotels seeing around 5,000+.
GOOGLE REVIEW
As a hotel, guest reviews are extremely important when trying to find the best place to stay.
That’s why gaining positive feedback online is a crucial aspect of your marketing efforts. In fact, research from BrightLocal claims that 78% of consumers value online reviews the same as they do personal recommendations. Hotels should have at least 10 recent five star reviews that are no older than 6 months.
Once you get more than 100 reviews, your guest conversion rate can be boosted by up to 37 percent.
gOOGLE REVIEW ANALAYSIS
ONLINE REPUTATION
Your Score: 36%
Your Hotel
36 Google
3.9 Average Star Rating
Your Ideal Score: 100%
Personalized Ideal Score
100 Google
Ideal 4-4.7 star rating
Superstar 4.8-5 star average
We know that your hotel can be a rockstar, with just a little bit of help!
At BuzzyBooth, it’s our goal to help businesses like yours really take advantage of the power of your online network! We’ve helped tons of hotels triple their online reviews and raise their online review score by one additional star on average! Our BuzzyBooth has also generated 10x more content than most businesses are able to generate on their own, without taking away any additional time from their busy staff. Through that content, we’ve most notably gotten hotels in front of thousands of new eyes by leveraging their previous guests’ online networks of friends and family.
If you’d like to learn more about how we can help your specific hotel grow it’s online exposure, we encourage you to schedule a free call with our marketing experts to go over your results and particular business needs!
We can help get your hotel where you want to be!
Schedule a free consultation with one of our social marketing experts.
